[ad_1] Google has discovered that a small percentage of ads (0.3 percent) are using a disproportionate amount (27 percent) of the network data used by ads in Chrome. These resource-demanding ads can drain battery life, saturate already strained networks and cost money, Google wrote in a blog post. So beginning this summer, Google will cap […]
Category: ads
Google is waiving ad serving fees for news publications
[ad_1] Like so many other industries, journalism has been hard hit by the coronavirus pandemic. And yet it’s also one of those categories people depend on among the most during a time of crisis. Acknowledging the situation, Google has announced additional assistance for media outlets. For five months, Google will waive serving fees for publications that use […]
Reddit is tracking costs and forcing advertisers to leave comments turned on
[ad_1] The subreddit is already stocked with Democratic primary and other ads, showing the amounts spent, impressions, geo-targeting and more. It will show all ads run on the site, including those mistakenly approved and then removed, tagged as “approved in error.” Other tags include “issue ads,” “issue ad 2020” and “candidate ad 2020.” The site […]
Facebook’s lack of moderators is hurting its fight against misinformation
[ad_1] Facebook has previously warned that it’s been unable to rely on many of its human content moderators, most of whom are contractors and not able to work from home, due to the coronavirus pandemic. Instead, the company has been relying heavily on its automated systems, which use artificial intelligence to flag potential violations. Several […]
US officials use mobile ad location data to study how COVID-19 spreads
[ad_1] The goal is reportedly to create a portal with location data for up to 500 American cities, one tipster said. The CDC is understood to be getting data through a COVID-19 Mobility Data Network project coordinated by experts at Harvard, Johns Hopkins, Princeton and other schools. Neither the CDC nor the White House has […]
Google’s $800 million COVID-19 relief effort includes 2 million face masks
[ad_1] The business assistance includes a $200 million fund for financial institutions and non-governmental organizations to help small businesses get funds. All small businesses with active accounts over the past year will have access to a pool of $340 million in Google Ads credits. Google’s remaining funds include $250 million in ad grants for the […]
YouTube will allow some creators to monetize coronavirus videos
[ad_1] At first, YouTube applied its sensitive events policy and placed the coronavirus outbreak under “atrocious acts that result in the loss of human lives.” That policy is meant to cover short-term events of significant magnitude, like a natural disaster. “It’s becoming clear this issue is now an ongoing and important part of everyday conversation, […]
Facebook labels manipulated video of Biden ‘endorsing’ Trump as ‘partly false’
[ad_1] As before, the clip was edited to cut off important context for Biden’s statement. Where the manipulated video shows him saying “we can only re-elect Donald Trump,” the unedited piece shows him saying “we can only re-elect Donald Trump if in fact we get engaged in this circular firing squad here,” referring to the […]
Etsy’s new ad policy could force more fees on merchants
[ad_1] At first glance, a system in which creators only have to pay for successful ads doesn’t seem bad, but it’s how Etsy plans to implement the service that has some sellers worried. When the company puts the new policy in place in April, it will automatically enroll merchants who make more than $10,000 in […]
Facebook bans coronavirus ads that promote ‘cures’ and fan hysteria
[ad_1] Speaking to Business Insider, a Facebook spokesperson said, “We recently implemented a policy to prohibit ads that refer to the coronavirus and create a sense of urgency, like implying a limited supply, or guaranteeing a cure or prevention. We also have policies for surfaces like Marketplace that prohibit similar behavior.” Facebook has come under […]