[ad_1] During the three-city pilot program, Uber will offer drivers $300 to install the vehicle-topper and an additional $100 each week they drive more than 20 hours. Once the program is up and running, drivers will be paid based on how many hours they drive. The displays will show eight-second still or video ads, based […]
Category: ads
Lyft buys a startup that runs ads on top of ridesharing cars
[ad_1] Halo has a fairly simple business model: full-time, highly rated drivers who signed up (applications are closed due to high demand) got up to $400 per month for agreeing to carry a connected, video-capable ad installation on their cars while they worked. Effectively, the promos are smart outdoor ads on wheels — advertisers know […]
Facebook plans to clarify when pro-Bloomberg posts come from staffers
[ad_1] At the moment, Facebook doesn’t have a way to show when political posts come from paid campaigners, and CNBC’s source didn’t share any proposed solutions. “We think it’s important that political campaigns have the guidance and tools to be transparent,” a Facebook spokesperson told CNBC. “That’s why we recommend campaign employees make the relationship […]
Google is cracking down on apps with ‘disruptive’ ads
[ad_1] Google defines disruptive ads as ones that either interfere with device usability or display when the user isn’t actively using the app. For example, an app could serve a full-screen ad when a user unlocks their phone to make a call. These popups affect more than just users — advertisers end up paying for […]
Spotify is the new heavyweight champ of podcasts
[ad_1] Alongside its Q4 2019 and full-year earnings report this morning, the company announced that it is acquiring The Ringer, a popular sports and culture media company. The Ringer is still relatively new, having only started in 2016. However, its creator, former ESPN writer and commentator Bill Simmons, is well-known to sports fans. Simmons started […]
Instagram brought in more money than YouTube in 2019
[ad_1] The site might be more profitable, too. YouTube shares most of its ad revenue with creators, and its video-only focus could mean steeper costs for streaming clips. Facebook has declined to comment on the data. The company hasn’t broken out Instagram’s revenue so far, and at last check hasn’t updated Instagram’s user count beyond […]
KFC slips ads into Spotify Premium through artist profiles
[ad_1] Memac Ogilvy characterized this as a “new path to creativity” and bragged that there was “nothing stopping ” KFC from bringing chicken to its customers. However, we suspect many subscribers didn’t take it the same way. After all, you pay that Premium fee in part to avoid ads — while these approaches didn’t interrupt […]
Jeep’s Super Bowl ad teases a powerful off-road electric bicycle
[ad_1] It’s billed as the “most powerful” off-road mountain bike yet, and there are some specs to back that up. The machine mates a 750W motor with chunky 4.8-inch tires that (along with Fire-Link suspension) should handle rougher trails. You can also expect up to 40 miles of range. Electrek suspected that the motor is […]
LeBron James helps GMC pitch its Hummer EV in a Super Bowl ad
[ad_1] The machine should produce up to 1,000HP with 11,500lb/ft of torque and a 0-60MPH time of about 3 seconds. You still won’t see the full reveal of the Hummer EV until May 20th, and it won’t be available until fall 2021. There’s no guarantee that it’ll compare favorably to Tesla’s Cybertruck or Ford’s electric […]
Porsche’s first Super Bowl ad in 23 years is for the electric Taycan
[ad_1] The ad isn’t terribly complicated. It starts with what appears to be a thief stealing the Taycan from Porsche’s museum in Stuttgart, and quickly evolves into a Hollywood-style chase with several more conventional cars (plus one tractor) in pursuit. While Porsche doesn’t talk much about the Taycan, there’s no question it’s the star. The […]