Category: Advertising

LeBron James helps GMC pitch its Hummer EV in a Super Bowl ad

[ad_1] The machine should produce up to 1,000HP with 11,500lb/ft of torque and a 0-60MPH time of about 3 seconds. You still won’t see the full reveal of the Hummer EV until May 20th, and it won’t be available until fall 2021. There’s no guarantee that it’ll compare favorably to Tesla’s Cybertruck or Ford’s electric […]

Porsche’s first Super Bowl ad in 23 years is for the electric Taycan

[ad_1] The ad isn’t terribly complicated. It starts with what appears to be a thief stealing the Taycan from Porsche’s museum in Stuttgart, and quickly evolves into a Hollywood-style chase with several more conventional cars (plus one tractor) in pursuit. While Porsche doesn’t talk much about the Taycan, there’s no question it’s the star. The […]

How home assistants ruined us, an explanation

[ad_1] Understandably, everyone is doing their introspection right now; their year- and decade-end summaries of what was most dreadful in tech, and what lead to this mess we’re all in. I can assure you that one of the key factors is what we have come to call The Internet of Shit and how we’ve embraced […]

Spotify will ‘pause’ airing political ads in early 2020

[ad_1] “At this point in time, we do not yet have the necessary level of robustness in our process, systems and tools to responsibly validate and review this content,” a spokesperson for Spotify said. “We will reassess this decision as we continue to evolve our capabilities.” Politicians and groups like Bernie Sanders and the Republican […]

France fines Google $167 million over unpredictable advertising rules

[ad_1] Gibmedia manages websites offering everything from weather forecasts to corporate data and directions, and Google claims the company ran deceptive ads. In a statement provided to Engadget, a Google spokesperson said: “People expect to be protected from exploitative and abusive ads and this is what our advertising policies are for. Gibmedia was running ads […]

Facebook, Instagram ban influencers from promoting guns and vaping

[ad_1] Enforcement for the new rules should take effect in the “coming weeks,” Facebook said. It’s also working on tools to help creators honor the new policy, such as setting minimum age requirements or their content. This is the first time Instagram is limiting what influencers can pitch in their feeds, and it’s considered overdue […]

NBC’s Peacock streaming service may charge $10 for ad-free viewing

[ad_1] NBC hasn’t confirmed the potential new pricing, although you won’t have long to find out when it’s expected to detail Peacock’s cost on January 16th. The variable tiers would make sense. A free option (even if it’s tied to cable service) may be needed to lure customers either wary of a single-network service or […]

Ads on Facebook are spreading misinformation about anti-HIV drugs

[ad_1] GLAAD said it contacted Facebook’s public policy team and reached out to five fact-checking agencies, but the social network answered by pointing to a public ad policy page explaining why ads can be removed. In response, GLAAD posted an open letter asking Facebook to remove the ads, with support coming from 50 organizations, New […]

A bug caused UK election ad spends to disappear on Facebook

[ad_1] To say the Ad Library bugged out at the worst possible time would be an understatement. On Thursday, people in the UK will vote in what will likely go down as one of the most important elections in the country’s history. Who they decide to lead their parliament will have major implications on Brexit, […]

YouTube changes rules on violent game content to match movies and TV

[ad_1] According to the company, the change means fewer gaming videos on YouTube will be age-gated, allowing more people to see them. YouTube does, however, note that it plans to continue restricting content where the sole focus of the video is on the violent content itself. Starting today, scripted or simulated violence in video games […]