Category: Advertising

The North Face gamed Wikipedia to boost Google searches

[ad_1] Volunteers have since removed the images or cropped out North Face logos. The company itself has since apologized, acknowledging that its behavior was “inconsistent” with Wikipedia’s goals. It has ended the marketing campaign and vowed that teams and vendors would be “better trained” on Wikipedia’s policies. The incident underscores both the advantages and pitfalls […]

Facebook sues firm for allegedly misusing app data to target ads

[ad_1] The firm leaned on stalling tactics and unsupported denials when confronted with its behavior, according to Facebook. After an investigation that started in June 2018 (when a larger company bought Rankwave), Facebook in January 2019 asked for proof that Rankwave honored policies and wasn’t misusing information. It missed an end-of-January deadline to respond, and […]

Amazon says it mistakenly pulled ads with religious content

[ad_1] It’s not clear how workers would have received the impression that there was a policy change. Amazon’s ad policies bar ads that “advocates or demeans” a religion, but that doesn’t preclude selling religious material in the first place. Whatever the explanation, the takedowns have apparently done significant damage to sales for at least some […]

Facebook lifts some restrictions on blockchain ads

[ad_1] The company still has a blanket ban on ads for initial coin offerings and binary options, though. On June 5th, it will also implement a ban on contracts for difference (CFDs). These are complicated financial products that are typically linked to “predatory behavior,” Facebook said. The internet giant said that it softened its approach […]

Google is testing shopping links under YouTube videos

[ad_1] It seems some test ads have popped up under Nike videos. Clicking on them would take you to the Google Express marketplace to complete the purchase. More and more retailers are joining Express, according to the report, while earlier this year Google started testing shoppable ads in image searches. The company is said to […]

Amazon may be working on a free, ad-supported music service

[ad_1] While it’s not clear how much music would be available, it’s reportedly willing to pay “some” labels per stream no matter how many ads run alongside those songs. Amazon isn’t commenting on the rumor. With that said, it’s easy to see the company offering a free service. Although its existing pay-only services (Prime Music […]

NBC shot an entire episode of the ‘Tonight Show’ with the Galaxy S10+

[ad_1] This isn’t the first time a tech giant has taken over at least some portion of a nighttime talk show, and it also isn’t the Tonight Show‘s first stab at sponsored segments. It’s really just the logical extension of streaming’s effect on TV advertising. When the audience can avoid most (if not all) commercial […]

Facebook limits ad targeting following discrimination settlement

[ad_1] The changes should take effect before the end of 2019. The settlement also includes payouts under $5 million to the groups that filed the lawsuit, $2.5 million of which is going to the National Fair Housing Alliance to both train advertisers on compliance and run ads for fair housing. Facebook had culled some ad […]

Google tests shoppable ads in image searches

[ad_1] The test is currently visible only to a “small percentage” of users who search for certain broader topics, such as home offices and abstract art. Whether or not it expands will likely depend on early results. With that said, it’s hard to see Google turning down shoppable images. If you’re already using a general […]