Category: ancestry

Ancestry lays off 100 employees as DNA test demand dwindles

[ad_1] Ancestry chief Margo Georgiadis touched upon one of the reasons for the company’s shrinking sales in her blog post: most early adopters have already entered the category. Another possible reason is that people are becoming more concerned about the privacy implications of taking DNA tests and then sharing their genetic information. Authorities have started […]

Ancestry fought a police DNA database request and won

[ad_1] Ancestry told BuzzFeed News that the warrant came from a court in Pennsylvania, though it didn’t say what case it was for. It did tell the publication, however, that the warrant “was improperly served” and that it didn’t “provide any access or customer data in response.” The company also noted in its report that […]

23andMe’s VIP service includes a one-on-one chat to explain your DNA

[ad_1] How does a DNA testing service like 23andMe convince you to shell out more when the base results are the same? By rolling out the red carpet, it seems. The company has introduced a $499 VIP Health + Ancestry Service that includes two Health + Ancestry kits, faster lab processing, overnight shipping, a year […]