[ad_1] Critics complained not just that they were seeing ads in a paid game, but that the timing was dishonest. The ads appeared roughly two weeks after UFC 4’s launch, or well after initial reviews. If you were an early adopter, you wouldn’t have realized you were in store for a marketing blitz. While advertisers […]
Category: ea
AT&T reportedly backs away from selling Warner Bros. Interactive
[ad_1] For the time being, AT&T has reportedly decided against selling its Warner Bros. Interactive Entertainment gaming division to another company. According to Bloomberg, the telecom concluded the unit was too valuable to ditch, even if a sale would have helped the company with its $165 billion debt load. When news of the potential sale first […]
EA Play hits Steam on August 31st
[ad_1] After a delay, EA Play, the subscription service formerly known as EA Access, will be available on Steam starting August 31st. The platform allows you to play Electronic Arts’ back catalog of titles as much as you want and check out its newest games before buying them. It also includes discounts on downloadable content. Some of the […]
‘Apex Legends’ season six trailer offers a peek at Rampart’s abilities
[ad_1] Respawn Entertainment/EA You can also expect some major updates to the World’s Edge map. An area close to The Dome that used to be a lava field will become the Launch Site, complete with a huge rocketship. Drill Site is no more, and a location called Countdown is taking its place. Staging, meanwhile, replaces […]
EA is rebranding Origin and Access subscriptions as EA Play
[ad_1] EA is rebranding its Access and Origin Access subscription services. Starting August 18th, EA Access and Origin Access Basic will be known as EA Play, and Origin Access Premier will be called EA Play Pro. The services will have a fresh look too, the company said. They’ll still include the same features, such as […]
‘Apex Legends’ will include crafting in season six
[ad_1] The mechanic seems to align well with the newest playable character, Rampart. A web page for the new season calls her “an expert modder who made her name in underground fight clubs,” but you’ll need to wait a little longer to learn about Rampart’s abilities. There’ll be another gun for you to loot in […]
2K’s upcoming NFL games will feature real pro players
[ad_1] 2K’s forthcoming football games will feature real NFL pros thanks to a new deal the publisher signed with the NFL Players Association. The agreement allows the company to use the names, numbers, images and likenesses of more than 2,000 current professional NFL players. “We’re thrilled to be working with the NFLPA and OneTeam to […]
EA will remove the Washington pro football team’s name in ‘Madden 21’
[ad_1] On Monday the Washington football team announced that after years of insisting on using a racial slur as its name, it will rebrand ahead of the upcoming season. While establishing a new name and logo for a pro sports team in just a few months is already a gargantuan task, it also impacts the […]
EA’s ‘UFC 4’ focuses on your fighter’s backstory
[ad_1] It’s been three years since EA last released a UFC game, and the company is clearly eager to show some progress. The publisher has unveiled UFC 4, where the focus in is on developing your fighter’s backstory in Career Mode. Every action feeds into your character’s skillset — kick often and you’ll get better […]
12 Sims players will compete for $100,000 on a TBS game show
[ad_1] Sims publisher EA worked on the series with Turner’s esports arm Eleague and BuzzFeed’s gaming division. The four-part first season of The Sims Spark’d premieres on Friday, July 17th on TBS at 11 PM ET/PT. Episodes will air weekly, and the following Monday, you’ll be able to stream them on the BuzzFeed Multiplayer YouTube […]