Category: gimlet media

Spotify’s podcast power play | Engadget

[ad_1] Spotify’s podcast push actually began in 2017. During a test in Germany, the company noticed a music publisher had posted audiobooks and other content on the service. Over time, it became popular, and Spotify realized it might be on to something. “We realized that [for] people who were already in love with Spotify for […]

Nielsen wants to track podcast data by… calling people

[ad_1] The company’s venture into the world of podcasting isn’t as odd as you’d think. Nielsen Scarborough, the division of the company that is carrying out the operation, polls 200,000 people every year on everything from their craft beer drinking habits to how often they watch Mexican soccer. The surveys are conducted over the phone, […]

The battle to make the end of ‘Game of Thrones’

[ad_1] ‘Game of Thrones’ first look: Inside the brutal battle to make season 8James Hibberd,Entertainment Weekly HBO’s insanely popular epic concludes in April, but the battle to film the battles, and to keep them from being leaked ahead of time, was a constant struggle for the crew. Entertainment Weekly goes behind the scenes of the […]