[ad_1] Beyond Meat’s plant-based products have expanded through various restaurants and grocery chains, but now fans of its product can order directly. Its competitor Impossible Foods launched direct-to-consumer sales back in June, as both companies pitch their faux-meat to customers who may be avoiding those same restaurants and grocery stores as much as possible. Their […]
Category: impossible foods
Impossible Burger continues its rapid expansion with Publix
[ad_1] Impossible Foods announced today that its plant-based Impossible Burger will now be available at more than 1,200 Publix stores. Publix is primarily located in Florida, Georgia and much of the Southeast. This continues the company’s aggressive grocery store rollout of the Impossible Burger this year. It expanded its retail presence to Safeway, Vons, Albertsons […]
Starbucks is selling an Impossible sausage breakfast sandwich in the US
[ad_1] As of today, you can buy a plant-based breakfast sandwich made with Impossible Foods’ imitation sausage at most Starbucks locations in the US. Given that Starbucks has more than 15,000 US locations and that Impossible Foods also signed a deal with Burger King earlier this week, it looks like Impossible Foods will be selling […]
Recommended Reading: The AI surveillance company watching Utah
[ad_1] This small company is turning Utah into a surveillance panopticonJason Koebler, Emanuel Maiberg, and Joseph CoxMotherboard If you think Clearview’s AI-powered facial recognition is a major problem, buckle up. An artificial intelligence company called Banjo has agreement with Utah that gives it real-time access to traffic cameras, CCTV/public safety cameras, 911 systems and other […]
Don’t worry: Impossible Foods is already working on fake bacon
[ad_1] “Of course we are,” Brown said when he was asked if Impossible Foods is working on a faux bacon product. “In fact, we’ve already played around with it. We’re not going to release a bacon product until we feel like anyone who is the most hardcore bacon worshiper thinks it’s awesomely delicious. But we’re […]
Your AirPods are going to die
[ad_1] Everyone’s AirPods will die. We’ve got the trick to replacing them.Geoffrey A. Fowler,The Washington Post If you hopped on the AirPod bandwagon early, your earbuds are likely near the end of their life. The Washington Post details what happens when your true wireless audio accessory stops working, including the fact that “battery service” really […]
Impossible Foods gets FDA approval to sell fake meat in grocery stores
[ad_1] Currently, consumers can only purchase Impossible Foods’ fake meat at the many restaurants it has partnerships with — including Burger King, Qdoba and Claim Jumper. Bringing Impossible Burgers to supermarket aisles will be sure to increase its mainstream relevance and expose it to a wide market. It also ensures that Impossible Foods keeps up […]
Even Tyson is selling meatless protein alternatives
[ad_1] Along with egg white, the chicken-less nuggets also use pea protein, in addition to flaxseed and bamboo fiber. Both products will go on sale later this year. Tyson says it’s working on more alternative proteins, but it’s not clear as to whether any of those will be entirely plant-based. “Today’s consumers are seeking more […]
Impossible Foods’ next product is sausage
[ad_1] The sausage ingredients are only mildly different to the burger’s. The key flavoring still comes from “heme” — the blood-like soy leghemoglobin which the company touts as its secret sauce — but in smaller quantities. The potato protein from the burger has been removed, which the company says gives the meat a bouncier texture. […]
Impossible Foods’ rising empire of almost-meat
[ad_1] Impossible’s appearance may have taken some attendees by surprise. But the company consistently makes use of the most utopian ways Silicon Valley sells itself — optimized, transparent, engineered, rational — to set itself apart from being a processed-food company, with the potentially bad rep that entails. The tech ethos runs right through the organization. […]