[ad_1] “Seraphine” first appeared on social media in late June, posting selfies to Instagram and tweeting about her desire to “share music and hopefully connect with people.” By August she was releasing songs to a Soundcloud account. But Seraphine isn’t a typical social media personality — for one thing, she’s an animated character. For another, […]
Category: Influencers
Shoploop gives influencers a new platform to demo and sell products
[ad_1] Google has launched Shoploop, a site where brands and influencers can create short videos showcasing a product and provide a direct link to buy it. The site, currently only available on mobile web, aims to combine ads, tutorials, reviews and shopping in one platform. The idea for Shoploop came when Lax Poojary, founder of […]
The influencers of pandemic gardening
[ad_1] Espiritu is behind Epic Gardening, the hugely popular, multiplatform gardening social media presence. At age 32, the San Diego-based gardener has laid down roots in YouTube (660,000 subscribers), Instagram (221,000), TikTok (523,000), even Pinterest, and his follower count easily crests 2 million across them. Thanks to a mix of advertising revenue and brand deals […]
Recommended Reading: Inside the PlayStation 5 with Mark Cerny
[ad_1] PlayStation 5 uncovered: The Mark Cerny tech deep dive Richard Leadbetter, Eurogamer If you're craving even more explanation on the PlayStation 5 than lead architect Mark Cerny shared during his in-depth chat a couple weeks ago, get comfy. Eur… [ad_2] Source link
Mike Bloomberg is paying Instagram influencers to hype his campaign
[ad_1] The main part of the campaign has seen popular meme accounts like @grapejuiceboys and @tank.sinatra post fake direct messages from Bloomberg. In one of the DMs, for example, Bloomberg says he has learned how to use Photoshop before sharing a photo of Bernie Sanders that has been a wellspring of memes recently. Most people […]
Spotify tests Stories for influencer playlists
[ad_1] Apparently, Spotify is not sharing the new feature with artists, who received their own version of Spotify Stories last year. Instead, this will be available to select influencers like YouTube makeup and fashion vlogger Summer Mckeen, who has just over two million subscribers on both YouTube and Instagram and 126,455 Spotify followers. It’s unclear […]
Facebook, Instagram ban influencers from promoting guns and vaping
[ad_1] Enforcement for the new rules should take effect in the “coming weeks,” Facebook said. It’s also working on tools to help creators honor the new policy, such as setting minimum age requirements or their content. This is the first time Instagram is limiting what influencers can pitch in their feeds, and it’s considered overdue […]
The FTC is reportedly investigating Juul’s teen marketing tactics
[ad_1] Critics have said the company’s marketing campaigns make the brand attractive to teens. According to federal data, vaping among teens jumped 78 percent from 2017 to 2018. But the company says it has never marketed to youth and that its target market is existing adult smokers. The company previously came under fire for ads […]
YouTube uses AR to let you try on makeup during tutorials
[ad_1] The tool creates a split screen, and plays YouTube content on the top half. It uses front-facing cameras to capture users and AR filters to apply virtual makeup samples in the lower screen. With the help of machine learning, the tool works on a full range of skin tones, and Google has already demoed […]
Social media ads for vaping must include nicotine warnings, FTC says
[ad_1] Solace Vapor, Hype City Vapors LLC, Humble Juice Co. LLC and Artist Liquid Labs each received a letter. They now have 15 days to review their marketing, including posts on social media, and to make the necessary disclosures. “These letters are a reminder that companies who use social media influencers to promote their products […]