[ad_1] Memac Ogilvy characterized this as a “new path to creativity” and bragged that there was “nothing stopping ” KFC from bringing chicken to its customers. However, we suspect many subscribers didn’t take it the same way. After all, you pay that Premium fee in part to avoid ads — while these approaches didn’t interrupt […]
Category: marketing
California is suing Juul for allegedly targeting minors
[ad_1] Becerra said the lawsuit comes after a 21-month investigation into Juul and its marketing and sales practices. In a press event, Becerra noted that the number of high school students vaping in 2019 is 27.5 percent, up from 11.7 percent in 2017. Becerra blames that, in part, on vaping products sold in “child-friendly fruity […]
Samsung’s ‘SpaceSelfie’ balloon crashed in someone’s yard
[ad_1] The balloon wasn’t small or simple. The entire apparatus spanned half the size of a basketball court and was meant to float about 65,000 feet above the Earth (not technically in space, we’d add), collecting selfies from the ground, superimposing them on live photos of the planet and returning them to the sender. It […]
The FTC is reportedly investigating Juul’s teen marketing tactics
[ad_1] Critics have said the company’s marketing campaigns make the brand attractive to teens. According to federal data, vaping among teens jumped 78 percent from 2017 to 2018. But the company says it has never marketed to youth and that its target market is existing adult smokers. The company previously came under fire for ads […]
The North Face gamed Wikipedia to boost Google searches
[ad_1] Volunteers have since removed the images or cropped out North Face logos. The company itself has since apologized, acknowledging that its behavior was “inconsistent” with Wikipedia’s goals. It has ended the marketing campaign and vowed that teams and vendors would be “better trained” on Wikipedia’s policies. The incident underscores both the advantages and pitfalls […]
Samsung’s US marketing lead quits following department investigation
[ad_1] The investigation reportedly centered around interactions between marketers with outside ad agencies and media companies. It’s not certain just what might have gone wrong, although the WSJ pointed out that marketing staff at many companies will either accompany partners to sponsored events or pay for perks during meetings. It’s possible there was a conflict […]