Category: monetization

YouTube changes rules on violent game content to match movies and TV

Post author By Randall
Post date December 2, 2019
Categories In ads, Advertising, av, content, creators, Entertainment, Gaming, Google, monetization, Tech, videogames, violence, Youtube

[ad_1] According to the company, the change means fewer gaming videos on YouTube will be age-gated, allowing more people to see them. YouTube does, however, note that it plans to continue restricting content where the sole focus of the video is on the violent content itself. Starting today, scripted or simulated violence in video games […]

YouTube will make it easier for ‘edgy’ creators to find advertisers

Post author By Randall
Post date November 21, 2019
Categories In ads, advertisers, Advertising, av, business, content, creators, demonetization, edgy, Entertainment, Gaming, Google, Internet, monetization, Tech, violence, yellow, Youtube

[ad_1] In a letter to YouTube creators, CEO Susan Wojcicki said YouTube is looking for advertisers who might advertise next to content with the yellow icon, which means a video is “not suitable for all advertisers.” This might appeal, for instance, to a marketer that wants to promote a R-rated movie. According to Wojcicki, “in […]

YouTubers are unionizing, and the site has 24 days to respond

Post author By Randall
Post date July 29, 2019
Categories In Content Creators, Entertainment, ig metall, Internet, monetization, Tech, transparency, union, Youtube, youtube union

[ad_1] The YouTube Union was formed last year amid tensions between YouTube and the content creators who post videos to the platform, but as a community group rather than a true union it had little power to back up its position. The new joint initiative, called FairTube, aims to pressure the platform to be more […]