Category: partnership

Google invests in ADT to push Nest towards home security

[ad_1] Later on, ADT will borrow Google’s tech to enhance its own capabilities. “Over time, Nest’s devices, powered by Google’s machine learning capabilities, will enhance ADT’s security monitoring,” Google said. “The goal is to give customers fewer false alarms, more ways to receive alarm events and better detection of potential incidents inside and around the […]

2K’s upcoming NFL games will feature real pro players

[ad_1] 2K’s forthcoming football games will feature real NFL pros thanks to a new deal the publisher signed with the NFL Players Association. The agreement allows the company to use the names, numbers, images and likenesses of more than 2,000 current professional NFL players. “We’re thrilled to be working with the NFLPA and OneTeam to […]

Volvo will use Waymo technology to power its self-driving cars

[ad_1] Volvo’s self-driving car efforts have been most closely associated with Uber, but it’s about to make you rethink that connection. The automaker has formed an alliance that will see Waymo be the exclusive partner for Level 4 self-driving (that is, full autonomy in certain conditions) for its vehicles, including affiliates like Polestar and Lynk […]

Shopify’s new app makes it easier for merchants to sell on Pinterest

[ad_1] This means Shopify merchants get access to distribution across Pinterest, as well as reporting and results tracking. Importantly, it’s a free service, so indie sellers ad big brands alike can get organic promotion without spending a penny. Of course, there is a paid option too, which lets merchants promote their pins as a paid […]

Magic Leap is reportedly trying to find a buyer

[ad_1] Facebook took a meeting with Magic Leap but reportedly isn’t interested in buying it right now, as the social network is still trying to make its Oculus investment work. Johnson & Johnson declined to comment. The company’s other investors include NTT Docomo, AT&T and investment funds in Saudi Arabia and Singapore. Led by CEO […]

NFL and 2K revive their partnership to make more football games

[ad_1] The multi-year deal promises multiple titles, and the first could arrive in 2021. The partners have not shared specific game titles, developers or financial terms. But 2K confirmed that the projects are in “early development.” The NFL and 2K previously worked together on the NFL 2K franchise, which ran from 1999 to 2004, when […]

Hyundai will make cheap EVs based on Canoo’s subscription pods

[ad_1] The partnership focuses on Canoo’s (relatively) unique skateboard design, which utilizes a pared-back approach to EV building. Each component serves multiple purposes, meaning the platform is smaller and lighter than traditional EV platforms, which means lower prices. The skateboard base is a self-contained unit that can be paired with any cabin design, although the […]

Mercedes and China’s Geely team up to take electric Smart cars global

[ad_1] The venture, called “smart Automobile Co., Ltd.” will see Mercedes and Geely contribute a total of 5.4 billion Chinese Yuan (roughly $780 million) to the initiative, which aims to expand Smart’s EV-only portfolio with a new range of global products, slated for launch in 2022. Given Mercedes’ brand and heritage, it’s unlikely that its […]

YouTube TV will carry PBS and PBS Kids

[ad_1] In a press release, PBS said this partnership is an important step toward expanding its digital footprint. “Our goal is to reach as many Americans as possible with content that educates, inspires and entertains,” said PBS Chief Digital and Marketing Officer Ira Rubenstein. “As a broadcaster that is rooted in communities, we appreciate YouTube’s […]

Amazon asks police to advertise Ring cameras as part of partnerships

[ad_1] In the case of Lakeland, Florida’s police department, Amazon donated 15 camera-equipped doorbells and started a program encouraging Lakeland residents to download Neighbors, Ring’s neighborhood watch app. Every qualifying download counted as $10 toward the cost of another free doorbell. In return, Lakeland PD not only advertised Neighbors and Ring through “outreach efforts,” but […]