Category: spark ar

Facebook will shut down its MSQRD selfie app

[ad_1] Facebook began integrating MSQRD’s face-swapping tech and other filters into its own products, like Facebook Live, soon after it acquired the app in 2016. Since then, the MSQRD team has been focused on building out Facebook’s AR platform, Spark AR, which allows users to create effects for Instagram. But now that Facebook’s most popular […]

Instagram takes its first steps into becoming an AR changing room

[ad_1] The feature allows you to experiment with different colors and models as well. Using lipstick as an example, you can see how different shades look by tapping through a color selector toward the bottom of the interface. Once you’ve tried on a product, you can purchase it without leaving Instagram. It’s also possible to […]

Prepare yourselves for a deluge of new AR filters on Instagram

[ad_1] Facebook first announced that it would allow Instagram users to create their own AR effects at its F8 developers conference this spring. But the news was overshadowed a bit by all of the other big announcements. Since then, Spark AR has been shared with select Instagram users in a closed beta. Today, it’s released […]