Category: the north face

The North Face pulls Facebook ads over hate and misinformation policies

Post author By Randall
Post date June 20, 2020
Categories In ads, Advertising, boycott, Facebook, gear, hate speech, Instagram, Internet, misinformation, News, Social Media, social network, social networking, Tech, the north face

[ad_1] Criticism of Facebook’s approaches to hate speech and misinformation may hit the social network where it hurts the most: its finances. CNN reports that clothing brand The North Face has become the most recognizable company yet to join an advocacy group-backed ad boycott of Facebook, pulling all its ads from both Facebook itself as […]

The North Face’s high-tech Futurelight jackets are finally here

Post author By Randall
Post date October 3, 2019
Categories In apparel, Art, art installation, Design, Fashion, futurelight, gear, installation, jacket, jackets, outdoor, outdoors, recycle, recycled, recycling, sustainability, sustainable, Tech, the north face, tnf, waterproof, wearable, Wearables

[ad_1] Another interesting aspect of The North Face’s latest fabric tech is that it developed it with sustainability in mind. The company said that every Futurelight garment will be produced at a solar-powered factory, and they’ll be made from recycled materials and will go through a process that cuts chemical consumption. In other words, not […]

The North Face gamed Wikipedia to boost Google searches

Post author By Randall
Post date June 2, 2019
Categories In Advertising, crowdsourcing, gear, Internet, marketing, search, Tech, the north face, web, wikimedia foundation, wikipedia

[ad_1] Volunteers have since removed the images or cropped out North Face logos. The company itself has since apologized, acknowledging that its behavior was “inconsistent” with Wikipedia’s goals. It has ended the marketing campaign and vowed that teams and vendors would be “better trained” on Wikipedia’s policies. The incident underscores both the advantages and pitfalls […]