Category: ufc 4

EA pulls ads from ‘UFC 4’ replays after widespread complaints

[ad_1] Critics complained not just that they were seeing ads in a paid game, but that the timing was dishonest. The ads appeared roughly two weeks after UFC 4’s launch, or well after initial reviews. If you were an early adopter, you wouldn’t have realized you were in store for a marketing blitz. While advertisers […]

EA’s ‘UFC 4’ focuses on your fighter’s backstory

[ad_1] It’s been three years since EA last released a UFC game, and the company is clearly eager to show some progress. The publisher has unveiled UFC 4, where the focus in is on developing your fighter’s backstory in Career Mode. Every action feeds into your character’s skillset — kick often and you’ll get better […]