As more developers use the tool, you’ll be able to ask Alexa to open apps, run quick searches, view more info and access key functions. This will work through the Alexa app, Alexa built-in phones or mobile accessories like Echo Buds.

This could give Alexa an advantage over other voice assistants like Siri and Google Assistant because it will allow Alexa to cross the iOS-Android divide. But as The Verge points out, it could also be more work for developers. Many apps already work with both Siri and Google Assistant, and now they’ll have to work with Alexa too. 

Alexa for Apps is still in preview, and interested developers can request early access.