Amazon UK will stream some English Premier League games for free

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Last month, BBC Sport announced it would be showing some of these games — marking the first time Premier League matches will be shown live by the broadcaster. Amazon is picking up some of the rest. It’s not yet clear which matches Amazon and other broadcasters will add to their free roster.

Of the remaining 92 matches broadcast across Sky Sports, BT Sport, BBC and Amazon Prime Video Sport, 33 will be free-to-view, including a number of top-flight fixtures. The move clearly signifies all parties’ desire to get the season back underway, but will be a change for Amazon and other broadcasters, which have typically required a subscription for sporting events. It may also prove to be more softly-softly approach to gaining subscriptions, though. Giving people the opportunity to try out the service without commitment — especially in the knowledge that Prime is shaping up to be a long-term destination for sports events — may end up converting them anyway.

 

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