While it clearly wouldn’t be running a sophisticated voice assistant like Alexa or Google Assistant, it would have a “personality.” Comcast would pitch it to seniors, people with disabilities and others who have health concerns but want to remain independent. The cable giant has reportedly talked to multiple large hospitals about using these speakers to reduce the chances of patients coming back.

Comcast turned down the opportunity to comment. As it is, you could be waiting a while before you see one. Test runs would start before the end of 2019, while the official release would have to wait until 2020 or later. There’s no pricing at this stage.

It might stand a shot at success. Comcast’s clout would give it an advantage in the market, but it would also avoid directly challenging Amazon and Google. Instead, it would carve out a niche in the health world that the competition is only just starting to explore.