Facebook is rolling out a set of experimental features to select English-language Pages after using celebrities’ accounts for their initial testing. One of those experimental features is a brand new layout for its mobile apps that puts the focus on the Page’s name, description and Follower count. As you can see in the comparison of the old (left) and the new (right) layouts above, the new one bears a resemblance to Instagram and Twitter profile pages. It looks more like a social media profile than a website now, with a Page’s details and Stories at the top to replace the About and the Page Transparency sections.

The new Page design completely does away with the Like button and the number of Likes — as TechCrunch notes, users can Like a Page and then unfollow it after, making Like numbers an unreliable metric. The Follower count represents the actual number of people getting a Page’s updates on their Feed, which means it can more accurately show a Page’s reach than the number of Likes can.