Initially, exec Bob Greenblatt said it will have around 10,000 things to watch, which may be less than competitors like Netflix, but claimed it’s going to lean on human recommendations rather than algorithms, and that a smaller catalog weeds out the “filler no one watches.” Said Greenblatt, “We will never rely on algorithms to serve our customers the best programming.”

Content announced during the presentation included a new Perry Mason series, a show from Fleabag creator Phoebe Waller-Bridge, and an…Elmo-hosted late night talk show?

In terms of licensed content, at launch HBO Max will have the last 40 years of Batman and Superman thanks to the ties between Warner and DC, including the new Joker movie since that will be on HBO. And of course, it’s also the exclusive streaming home of Friends and The Big Bang Theory.

Developing…