While this is a useful service, IFTTT is making a “big and potentially controversial change.” It will charge $9.99 per month for Pro, and subscribers will be able to create unlimited Applets. But its regular, free plan will now limit users to creating just three Applets. 

IFTTT promises it will use that money to keep improving Pro. To make this transition a little easier, Pro subscribers can set their own price for the first year, if they sign up before October 7th.

“We made this decision to better align our Pro product roadmap with the needs of our most active Applet creators,” IFTTT Founder and CEO Linden Tibbets said in a blog post.