A company spokesperson confirmed the new rules to Engadget, and said that while the company won’t be banning specific organizations, it will remove posts that break its rules and that repeat offenders could have their accounts disabled. 

“We don’t allow attacks against people based on sexual orientation or gender identity and are updating our policies to ban the promotion of conversion therapy services,” an Instagram spokesperson said in a statement. “We are always reviewing our policies and will continue to consult with experts and people with personal experiences to inform our approach.”