As elsewhere, the lab-produced meat promises numerous advantages. It’s more environmentally friendly, as it doesn’t require nearly as much resources — KFC points to a study suggesting it requires 100 times less farm land, and cuts greenhouse gas emissions by 25 times. They’re also more ethical by avoiding harm to animals, and healthier due to the lack of chemicals.

There are also pragmatic uses for bioprinted meat. As with KFC’s plant-based ‘chicken,’ this lets the chain cater to wider audiences. It also provides a more stable supply of food that isn’t tied to the ups and downs of chicken farms. KFC might deal with fewer shortages, so you’d be more likely to get what you came for.