‘Mulan’ will premiere on Disney+ September 4th for $30

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With theaters closed, Disney has decided to try a “premiere access” release strategy for its live-action Mulan movie. While it still plans to attempt a theatrical release in some parts of the world, on September 4th viewers will be able to buy it at home for $30 via Disney+. Disney CEO Bob Chapek announced the decision on his company’s earnings call, where it also announced it’s topped more than 100 million streaming subscribers across all of its services.

The $200 million-budgeted blockbuster was originally supposed to premiere in theaters on March 21st, but the coronavirus pandemic changed all of that. Since then, Disney pushed the opening back to July and then August, and has apparently concluded that in many parts of the world, theaters won’t be open at normal capacity any time soon.

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