NASCAR’s virtual race was the most-watched esports TV show to date

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Accordingly, Fox has committed to cover the rest of the season, starting with a race at a simulated Texas Motor Speedway on March 29th at 1PM Eastern. It’ll air on both the Fox broadcast network as well as FS1 and the Fox Sports app.

There’s little doubt that NASCAR and Fox had the advantages of both an audience with nowhere to go as well as a bevy of real-world pro drivers, including race winner Denny Hamlin. Viewership might not have been what it was otherwise. All the same, this does show that people are willing to watch esports on TV in large numbers given the right circumstances, and suggests that more than a few people got their first taste of competitive gaming this past weekend.

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