To be more precise, Indian retail giant Flipkart is planning on launching a range of smart TVs, with the Nokia name attached — a similar set up to HMD’s Nokia-branded smartphones. Details on the device itself are scarce at this early stage, but we do know it’ll come with Sound by JBL, which marks JBL’s first forays into the Indian market.

The announcement follows a similar initiative by OnePlus, which recently launched its own TV line in the country. It does make some sense for the Nokia brand — many people in India use their phones as their primary way of connecting to the internet, so they have an affinity with these companies and are perhaps more likely to have them in their homes, too. But it does also shine the spotlight on Nokia’s changing fortunes within the tech industry: what was once king of the mobile phone is gradually evolving into a brand name ripe for harvesting by companies looking for a foothold in the consumer market.