What’s more, the computing system, which is based on NVIDIA’s DRIVE platform, will be able to “automate driving of regular routes from address to address,” according to the release. The most intriguing future feature however will be over-air updates, enabling customers to buy and remotely install additional safety and convenience features, software applications, and subscription services for as long as they own the vehicle. This is similar to how Tesla sells its Enhanced Autopilot upgrades.

“We are excited to work with Mercedes-Benz,” Jensen Huang, founder and CEO of NVIDIA said. “Together, we’re going to revolutionize the car ownership experience, making the vehicle software programmable and continuously upgradeable via over-the-air updates. Every future MercedesBenz with the NVIDIA DRIVE system will come with a team of expert AI and software engineers continuously developing, refining and enhancing the car over its lifetime.”