The RTX 3090 is designed for what NVIDIA calls “extreme gamers,” with features like 10,496 CUDA cores and a prodigious 24GB of GDDR6X memory. It’s also made for “creators making movies and rendering cinematics” or 8K gaming — provided you’re one of the very few people with an 8K TV. It also said that you’ll only see a 10 to 15 percent performance boost over the RTX 3080, but you’ll pay over double the price — $1,500 compared to $700.

Still, that’s not likely to discourage buyers who want to buy and flip the cards for a profit — in fact, the high price and apology could create even more demand. After all, when the RTX 3080 Founders Edition went on sale, it instantly sold out and started popping up on eBay for insane prices.