OnePlus is almost ready to stop the drip feed of info and properly reveal its latest lineup of more affordable smartphones. It will hold a virtual launch event for the OnePlus Nord line on July 21st at 10AM ET. The company is trying something a little different this time, though.

Instead of checking out a YouTube stream, you can watch the event in augmented reality via the OnePlus Nord AR iOS and Android app. OnePlus will also give some people the chance to have a virtual hands-on with the device through the app. In a somewhat convoluted setup, it’ll send out physical invitations for that hands-on, with more details to come on how that’ll all work.