Google’s in-house incubator Area 120 wants to make it easier for people to stay connected inside buildings where cell service might be iffy, for instance, inside NBA stadiums. To do that, Area 120 just launched Orion WiFi, a platform that links carriers to public WiFi providers. When customers of participating carriers walk into a building or space with public WiFi, Orion will automatically and securely connect their devices to the WiFi.

Through the Orion platform, public WiFi providers will sell their capacity to carriers. In theory, better connectivity will make customers happier, which could benefit both carriers and venues alike. Plus, customers won’t have to go through an irritating sign-on process. The WiFi connection will happen seamlessly.