Polaris has a history in electric vehicles, since it bought Global Electric Motorcars in 2011, a Minnesota maker of low-speed “neighborhood electric vehicles” (think: gussied-up golf carts). That same year, it bought Goupil, a French maker of electric flatbed trucks, while in 2015 it bought Brammo, an electric motor company that made the Arial Atom for the US market and built its own range of electric motorcycles.

And it’s clear that, between moves like this and Tesla’s own project to build an electric quad-bike, there’s a market for rugged EVs. After all, who says that crunching mud, or snow, needs to be the preserve of gasoline lovers?