Samsung to fight falling profits with midrange phones, ‘mainstream’ 8K

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Galaxy A80

Also, as “protective global trade practices” increase and customers are increasingly reluctant to buy new high-priced phones, Samsung will “introduce more competitive A series models in the second half” to take advantage of interest in the midrange models. It already announced plans to bring the Galaxy A50 and a few others to the US, and if that pace increases then we’d expect to see more models like its A70 (pictured above) that puts many of the Galaxy S10’s features in a cheaper package. In an accompanying slide it specifically called out the Galaxy A80, which combines a motorized slide mechanism and rotating camera.

Similarly, it’s not expecting to see the TV market change much in the near future, but it will try to increase profits by pushing its latest technology: 8K. According to Samsung, it’s time to take the lead by “positioning QLED 8K TVs as mainstream TVs.” We’ll see if mainstream consumers are ready to bring that monster 98-inch Q900 set home.

Samsung Q2 2019 earnings

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