Snapchat’s new lens helps users donate to the WHO’s COVID-19 relief fund

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This isn’t Snapchat’s first COVID-19 filter. In March, it added mental health tools to help ease coronavirus anxiety through the “Here For You” tool. Those include information from the Crisis Text Line, Ad Council, WHO and CDC. A couple weeks later, Snapchat added lenses that encourage social distancing, hand washing and the importance of not touching your face.

Like seemingly all communication platforms, Snapchat has seen an uptick in activity with more people staying home. It reported a 50 percent increase in its calling feature during the last two weeks of March.

Snapchat isn’t alone in supporting the WHO’s COVID-19 relief fund. A 12-hour Stream Aid Charity Marathon on Twitch last month raised 2.8 million for the Solidarity Response Fund. The game studio Ndemic Creations, behind Plague Inc., donated $250,000, and late-night hosts and musicians will come together on April 18th for a virtual benefit concert. Donations will support the WHO’s work to track and understand the virus, ensure patients get the care they need, provide frontline workers with essential supplies and accelerate efforts to develop vaccines, tests and treatments.

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