Curiously, the company also partnered with Amazon and Google to deliver 360 Reality content on the Echo Studio and Chromecast. That makes sense, but it makes me wonder how those experiences will differ from the more complex speaker setup Sony demands.

“The first time we heard a demo [of 360 Reality Audio], we were very impressed,” said Tapas Roy, Amazon’s head of engineering for the Echo Studio, at Sony’s launch event today. “It was truly immersive, with music coming from every direction. And we we realized it was replaying the intent that content creators had.”

As we previously covered, 360 Reality Audio files will be compliant with the open MPEG-H 3D Audio standard. Sony is also working together with Fraunhofer IIS to ensure compatibility. Thankfully, this won’t be like the MIniDisc all over again — by opening up the standard, Sony is making it more compelling to partners.

Developing…