Spotify users are flocking to ‘chill’ playlists during COVID-19

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And Spotify’s big-budget gamble on podcasts and podcasting appears to be paying dividends in the new normal we find ourselves in. Almost a fifth of Spotify’s users engage with podcasts on the platform, of which there are now more than 1 million shows on the service. And, most importantly, more than 60 percent of them are powered by Anchor, the “make your own podcast” platform Spotify bought in early 2019

It looks like plenty of people are taking their lockdown / shelter-in-place orders as justification to start a new podcast of their own, too. According to Spotify, “Anchor-powered shows accounted for more than 70 percent of new podcasts launched on our service.” But naturally, COVID-19 has caused a shock to the advertising market, with Spotify recording a 20-plus-percent dent in ad revenue towards the end of March.

Spotify is clearly providing some measure of comfort to folks in these stressful times, and saw a spike in searches for “chill” and “instrumental” playlists. It also reported an “uptick in consumption of podcasts related to wellness and meditation over the last few weeks.” The company expects to see growth slow, a little, over the coming months, but thinks that it’ll break the 300 million user milestone in short order.

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