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The outage led some stores to shut down entirely rather than frustrate shoppers, while others handed out treats to make up for the system failure.
Whether or not there’s a deeper explanation for what went wrong, the incident illustrates how Target’s 2013 data breach has shaped its responses to technical problems — it now has to reassure customers even when there’s a relatively mild issue like this. The outage also underscores the fragility of connected retail systems. They can be great when everything’s working, but a lone failure can create headaches for the entire chain.
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