Six finalists will get an all-expenses paid trip to TwitchCon San Diego in September, where they’ll compete for the top prize of $20,000 and for the first time, a singles deal with Columbia Records. Granted, it’s not the eye-watering prize money we’ve seen elsewhere in competitive gaming, but the record deal means the competition comes with major clout. Forget TV talent competitions, this year’s top chart hit could well could find its feet online.